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Trade Dress in Latin America
Trade Dress protection, a form of intellectual property, is a phenomenon relatively new to the South American legal panorama.

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Feb 26, 20205 min read


"Google": A Failed Genericide Story
One a mark is declared to be a generic name, the designation enters the "linguistic commons" is free for all to use. It loses all of its...

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Jan 24, 20202 min read


What is New About Genericide?
Genericide is the process by which a brand name loses its distinctive identity as a result of being used to refer to any product or...

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Dec 16, 20193 min read


Parody Defense: To Laugh or Not to Laugh (Part 2)
As the second part of this article, published in our October edition, we turned our attention mostly on how this defense has been treated...

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Nov 28, 20195 min read


Parody Defense: To Laugh or Not to Laugh (Part 1)
Trademark parody involves appropriation of another’s mark and then building on it to contribute something new for humorous effect.

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Oct 28, 20193 min read


A Brand that is Changing Our World
Consumers prefer to spend their money on brands with prosocial messages, sustainable manufacturing practices and ethical business standards

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Sep 1, 20192 min read


Sustainable Brands Made in Argentina
The eco-friendly movement is developing in Latin America and recently, the Argentina Senate gave approval for a climate change law.

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Aug 1, 20193 min read


Sustainable Brands: It is all about TRUST
The past few years have seen a large increase in the number of "green patents" and "sustainability brans" around the world.

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Aug 1, 20194 min read


Mandatory Trademark Declaration of Use Under Oath in Argentina
Mandatory sworn declaration of use for trademarks in Argentina effective June 3, 2019.

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Jul 1, 20191 min read


Supreme Court's "Scandalous" Decision
The Supreme Court's Iancu v. Brunetti decision means the U.S. Patent and Trademark Office will be forced to register any mark, regardless of

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Jul 1, 20193 min read


Trademark Licenses Declared "Safe" after Bankruptcy
A debtor's ability to reject executory contracts under the Bankruptcy Code does not permit the debtor to rescind trademark licenses.

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Jun 10, 20192 min read


The IP of the Academy Awards
The Intellectual Property rights of the Academy Awards.

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May 1, 20193 min read


Geographical Indicators in Latin America
Latin America has been slow to recognize Geographical Indications protecting products originating in a given geographical area.

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Apr 3, 20194 min read


Intellectual Property (IP) Valuation
Brand Finance, an independent business valuation consultancy (www.brandfinance.com) estimates that 72% of corporations’ value in the United

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Mar 7, 20192 min read


Denominations of Origins: What are those?
A DENOMINATION OF ORIGIN (also known as APPELLATION OF ORIGIN) is a special kind of geographical indication generally consisting of a...

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Feb 14, 20193 min read


Why doesn't the USPTO Like the Marijuana Trademarks?
While marijuana has been fully legalized in many states in the United States of America it is still quite a difficult battle with the USPTO.

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Feb 14, 20192 min read


USPTO Expedited Cancellation Pilot Program
The USPTO is piloting a program to explore the effectiveness of an expedited cancellation proceeding for challenges to unused registrations.

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Jan 25, 20191 min read


Extraterritorial Application of the Lanham Act
A few weeks ago, I had the opportunity to moderate a California Lawyers Association (CLA) Intellectual Property Law Section (IP Section)...

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Jul 9, 20184 min read


Post-Registration Proof of Use Audit Program: Watch Out!
The USPTO is allowed to cancel audited registrations with unsubstantiated use claims or remove unsupported goods and services from others.

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Jun 21, 20181 min read
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